CU SAGA LOGO
The Clemson organization formally known as the Clemson Gay-Straight Alliance (CGSA) changed their name to the Clemson University Sexuality and Gender Alliance (CU SAGA), and along with a name change comes a logo change. Campus Banner + Design was given the opportunity to design the new logo, and communicated with the client to create something they felt fit the organization. The old logo featured a rainbow color aspect, but they weren’t set on keeping it and left it up to Campus Banner + Design whether to include it in the new logo or not. The resulting logo has aspects that reflect CU SAGA’s mission of inclusion within the LGBTQ community and Clemson University integrated into the design.